When an organization is completely aligned and collaborating with each other towards a common direction and purpose — that's when the magic really happens. Leaders must persistently reinforce the best thinking and the best ideas, no matter where or whom they come from. Because when it's less about the pride of ownership of one's individual idea, and more about collective ownership of the best idea, innovation will be the norm.

Paul Pita, Rebel Interactive Group's Chief Branding Officer, and Craig Wilson, Rebel's VP of Marketing Strategy, explore the role rebel leaders play in drawing innovation out of their organization, allowing it to purvey their brand and culture.