Persue: How to build a brand that will outlive you

Released Tuesday, 14th July 2020
Good episode? Give it some love!
Could Bunny Kitty become the next Snoopy? Persue is gonna find out.

Today, graf artist Persue gives us a masterclass in branding. After getting his start as a designer for DC Shoes, he went on to build a career painting walls and doing brand work, and then developed Bunny Kitty, an anime-inspired character that has turned into its own brand including clothing and accessories, plush toys, and a children's book, with more to come.

He also created the Wetpaint movement (@wearewetpaint) which features hand-painted "wet paint" subway signs in collaboration with artists from all over the world.

Great lessons in the evolution of a career and creating a legacy.

Want to work on your coloring or lettering styles? You can download free Bunny Kitty worksheets at

Music featured in this episode:
THRWDWN: Old Skool Beat
KOH: 4Da Soul
Courtesy of White House Music (

If you liked this one, check out our interview with Risk:…

Creators & Guests

We don't know anything about the creators of this episode yet. You can add them yourself so they can be credited for this and other podcasts.

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
Rate Episode

Share This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Details

52m 35s

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.