In this episode, Kamron and D’Andre are joined by social media, design and branding experts Christophe Pierre and Shurdelle Jennings. They explore the basic concepts of brand strategy and development while discussing the reasons for our own downfalls in owning our identity within branding throughout the Caribbean region. What makes us unique as Caribbean people? How can we take advantage of that uniqueness as it relates to our local brands and businesses? How should Caribbean social media influencer’s strategically approach brand development? Join Kamron, D'Andre, Christophe and Shurdelle as they define branding and break down the strategies that have led to their successful brand ownership over the years.
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Follow Christophe Pierre: @designbyspirit
Follow Shurdelle Jennings: @shurdelle