Do you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry. 

Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. 

In this interview, hear why it is essential to build a relationship with a podcast host and understand the types of information you should cover when making an appearance. Here’s a further breakdown of what Mark covers in this episode:

• The importance of being featured on podcasts 
• How to get featured as a guest on podcasts related to your industry
• Why it's essential to diversify from hosting your podcasts and appearing as a guest on other shows