Wendy McDougall is a serial entrepreneur, currently making waves and influencing the recruitment technology space with her role as CEO at Firefish Software. Wendy’s first business '9-20 Recruitment' was launched in 2004 and sold successfully 6 months after returning from the amazing Entrepreneurship Development Program in Boston in 2013.  Now focusing on Firefish Software initially spun out of 9-20 in 2010 and after a successful 2 year BETA programme, she's establishing a clear ‘product market fit’ as a sales and marketing platform for the SME Recruitment agency vertical. In July 2014, just under £400k of seed funding was raised to accelerate growth. Employees within the company have increased from 7 to 17 with a hiring plan in place to reach 25 by the year-end with a new office space thrown in.