On today's show, we have Amy Cueva and Amy Bucher of Madpow.
Take one-part cutting-edge motivational science, add in a strong dash of design psychology, a high level of insight & innovative design...and round it off with 80 strongly-skilled and passionate professionals.
And you have Mad*Pow
, a market-leading design company that has worked with the top names in healthcare - including CVS Health, Harvard Pilgrim and even the CDC.
This show episode was so chock full of great information, that it became the first ever 2-part interview series I have done!
In this episode. Dr. Steve Ambrose, Amy Cueva, and Amy Bucher discuss the following:
🔶 How 'motivational science' and 'design psychology' are changing the world of patient experience and engagement.
🔶 Blending creative processes with scientific methods to deliver unique solutions
🔶 The framing strategy of today's healthcare companies to deflect 'pricing'
🔶 Why persuasion is highly overrated in behavior change
🔶 Collaboration as the 'new' innovation
🔶 Engagement differences - pharma, payers, and providers
And so much more!