In the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your "trick" as you age? Like Slim "The Hammer Man" Farman's feats of strength, you need to consider leverage. But you want that leverage working for you rather than against you. In this episode, I talk about how one industry used leverage to expand in unbelievable ways. Can you do the same in your industry? Yes. And the best part is that this works for you even in a "lockdown" situation. If you want to leverage your business and fortify your income and ability to get a message out, listen up. In This Episode: Making leverage work for you (rather than against you) "Stacking" your content, so your income and ability to communicate with people is fortified What to do when things come crashing down in your business (and hopefully doing it before things come crashing down) How to "do the work once" and continue to get paid for it Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman "Leverage Lift" Video Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).Click the icon below to listen.