Matt sits down with Wisdom Superfood founder Sean K Fay. Wisdom Superfood makes highly nutritious supplements from mushrooms designed to give you whole nutrition for a healthy body and mind.

Sean’s foray into starting Wisdom Superfood is best explained through his own story, and of course from the beginning. His beginning is likely unlike any you’ve heard mainly because he got his start in infomercials and could be seen as a relatively big player in making some household names mainstream. Sean has been a long-time producer and through his journey, he slowly got more and more focused on his health. What’s most interesting is Sean has had a really robust experience in infomercial marketing and has been attacking digital marketing with the same vigor he’s held consistently throughout his career. One thing is for certain, is Sean knows the ins and outs of getting a product he’s passionate about to an audience and knows how to turn labor into love.

In this episode of ReddyYeti | Built On Passion Sean K Fay shares his extraordinary colorful story on how he became interested in health and nutrition, the nuances of marketing a product, and how to educate your audience on a product or concept that they might not know about.