Faith Popcorn, futurist to the Fortune 500, best-selling author, and renowned global speaker, joins host Jennifer Vogel to discuss the Metaverse, including:How to think about itWhy brands should careHow to get started in the MetaverseAnd m

039: Are you using Zoom like this to get customer feedback?

Jul 27th, 2021 36m 59s

On this episode, Jennifer Vogel chats with Voxpopme’s Director of Product Niamh Jones and Product Marketing Manager Betsy Nelson to talk about customer interviews and how to use Zoom specifically for the interviews.Join us.Please vote for u

038: What does the global insights leader at McDonald's have on her plate?

Jul 21st, 2021 26m 14s

Jennifer Vogel catches up with long-time friend Michelle Gansle who recently started her new role as Global VP of insights at McDonald's.Join us to listen in on their chat.Please vote for us to win Market Research Podcast of the Year here:

032: How to pick your tech stack - a chat with Scott Brinker

Jun 8th, 2021 39m 8s

We’ve talked about how to pick your technology on an episode with Khary Campbell which you can listen to here: https://bit.ly/3uPR3vPOn today's episode, Jennifer Vogel dives into this topic again with THE chief mar-tech officer out there. Sco

031: What Your Customer Wants and Can’t Tell You - a chat with Melina Palmer

Jun 2nd, 2021 31m 23s

Communication certainly can be difficult. People don’t say what they mean and sometimes don’t say anything at all. While we have plenty of things to say on the show it is a real problem out in the real world. On this episode, we are joined by M

018: Building high-performing teams - a chat with Tara Robertson

Apr 8th, 2021 43m 48s

Offering good customer experiences across the company certainly is important. One way to do that is by building teams that work well together and make customer-centricity a priority. We want to talk about building teams that work and that can h

15: How market research technology helps in customer-centricity - a chat with Rick Kelly of FuelCycle

Mar 25th, 2021 31m 2s

Today, we dive into how market research technology can help us understand our customers and create great experiences for them.On today's "Reel Talk: The Customer Insights Show", Jennifer Mancusi is joined by Rick Kelly, chief product officer a

009: Customer-led product development through design thinking

Feb 14th, 2021 41m 51s

Doing what’s best for our customers certainly can help our brands be successful long-term. But what are the best strategies to help us get there? Design thinking is one and can make our products better for customers. Today, let’s talk through t

007: How to be accessible to customers - a chat with Shep Hyken

Jan 28th, 2021 34m 49s

Shep Hyken joins Jenn Vogel on this episode of Reel Talk: The Customer Insights Show. Shep is a customer service and experience expert, keynote speaker and NYT bestselling author. He helps companies deliver amazing customer service experiences.

006: Marketing teams: Who owns customer insights?

Jan 25th, 2021 32m 32s

Eva Tsai, a marketing executive at Google, joins Jenn on this livestream of the Reel Talk: The Customer Insights Show. They discuss:How the marketing team at Google Cloud uses insightsHow marketing teams are taking advantage of customer i

005: The evolution of consumer insights going into 2021

Jan 25th, 2021 31m 1s

Voxpopme CEO Dave Carruthers joins Host Jenn Vogel on this live recording of the Reel Talk: The Customer Insights Show to discuss: How did companies get consumer insights before 2020? How has customer behavior changed going into 2021? H

004: Exploring the evolution of digital insights

Jan 25th, 2021 30m 8s

This episode discusses insights evolution and how having better insights can be a competitive advantage.Jenn Vogel is joined on this episode by:Lori Hermann of Mondelez InternationalMichelle Gansle of MarsMatt Landen of Perfect Snacks

124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan Jenkins

May 8th, 2023 27m 57s

Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights. Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how lea

123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana Laudi

May 5th, 2023 33m 58s

Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” Let’s find out what is a customer-led strategy and how you implement it.Grab a copy of the book

122: Goodbye Inefficiencies: Shortening the process with consumer insights - a chat with Karen Kraft of Johnsonville

May 1st, 2023 29m 21s

Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights? To dive into that topic

121: The Power of Empathy: Why Researchers Must Embrace it! A chat with Reggie Murphy of Zendesk

Apr 28th, 2023 33m 53s

We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathetic researcher?To discuss that topic, we are joined by Reggie Murphy, senior directo

120: Realizing the Importance of Customer-Centricity to the Bottom Line - a chat with Diane Haluszka of PVH

Apr 24th, 2023 33m 3s

Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset. Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind

119: How Consumer Insights Drives Strategy at MANSCAPED - a chat with Monica Aguilo

Apr 20th, 2023 28m 4s

Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer.How the company trims those insights to make decisions is something we’ll ge

118: Building a market research team to drive customer loyalty - a chat with Greg Ambrose

Apr 5th, 2023 33m 8s

Who doesn’t want customer loyalty? Of course, we all want customers to love our products, stay with us, and be positive brand promoters. This episode discusses how the right market research strategies and teams can help drive loyalty. Jenn Manc

117: Know your customers: Creating a product roadmap through insights - a chat with Steven Snell

Mar 30th, 2023 33m 49s

All products must evolve, and brands can stay ahead of the curve by creating useful product roadmaps based on customer insights. But what are the best practices for doing that, and how can companies use insights to make the right decisions? To

116: Let’s fix this: The Solution to the Data Quality Problem - a chat with Vignesh Krishnan of Research Defender

Mar 21st, 2023 35m 9s

Data quality issues distract us from truly understanding what matters - our customers. So the data quality problem is worth fixing. To discuss that topic, Jennifer Mancusi (Vogel) is joined by Vignesh Krishnan, CEO of Research Defender.Join us

115: Gain a Competitive Edge with Advanced Research Methods - a chat with Laura Eddy of Realtor.com

Mar 19th, 2023 38m 14s

The research industry certainly has evolved and continues to evolve. So does consumer behavior, and one way to stay connected to the consumer is to use advanced research methods. To discuss this topic, Jennifer Mancusi is joined by Laura Eddy

114: Unlocking Greater Sales Powered by Customer Insights - a chat with Brett Townsend of Quester

Mar 15th, 2023 48m 53s

Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic.Join us

113: Why Transformative Brands are the Future of Customer Connection

Mar 10th, 2023 40m 2s

Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and

112: Unlock Your Path to Transformative Success with a Culture of Clarity

Mar 3rd, 2023 34m 22s

To truly drive transformation through your company, it’s essential to have the right culture, including being clear about what needs to be done, what customers value, and where the company can stand out from the competition. To discuss that top