Felix Kessel once referred to himself not as the CEO of the advertising agency he co-founded, but as the Magic Steam Turbine Driver - his position being that we all have an engine that makes magic: his job was to help steer and mantain the machine driven by that steam. He's been responsible for an impressive array of brands including McDonald's, Nintendo, Dimension Data, and Amstel Lager. In his current role as Creative Lead WPP Liquid, it's Felix's job to guide of some of South Africa's most wonderful and powerful brands through the transforming landscape of communication.Felix has been a guest previously on Release The Geek (waaay back in Episode 20), where he discussed being openly geeky in the corporate space: for example, he's worn his Live Action Role Playing costumes to the office during casual days, and being a geek is a key part of who Felix is. Last year at ICON 2019, Felix was kind enough to share his knowledge of how to build a brand with creatives who are looking to start their own company in the geek space, and we're proud to present this insightful session to you now - if you know anyone who is looking to start a business in COVID-19 times, or looking to revamp their own company image, we would strongly suggest you share this with them.