Join us as we chat with Big Joe, a Ghanaian entrepreneur who shares his inspiring journey of selling books online!

In this episode, you'll discover:

• How Big Joe's passion for books sparked his online business venture.
• The challenges he faced along the way and how he built trust with customers.
• His favorite online selling platform and why it works for him.
• Strategies he uses to make his business stand out in a competitive landscape.
• The personal growth and rewards that come with being a small business owner.
• Big Joe's vision for the future of his business and what success means to him.

Plus, learn valuable marketing tips:

• The importance of online marketing and how Big Joe leverages it.
• How he integrates offline and online marketing strategies.
• Tools and resources Big Joe uses to manage his business effectively.

Meet Big Joe:

Big Joe is a Ghanaian entrepreneur passionate about making books accessible to his community. He runs a thriving online book business and can be found on social media:

• Twitter: Twitter Big Joe Books
• Instagram: Instagram Big Joe Book Store

Thank you for listening! We hope Big Joe's story inspires you to chase your entrepreneurial dreams.

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Timestamps:

(00:00) Introduction

(02:09) How did it all start, and Why books?

(08:22) Do you have other businesses?

(09:42) What challenges did Big Joe face Starting the business?

(12:31) How did Big Joe get to the point of earning customers' trust?

(13:49) Which platform is your favorite and which are you most consistent on?

(14:46) What are your favorite things about selling on the platform?

(16:36) Do you still deal with doubt in your business?

(21:54) How do you make your business stand out?

(25:56) What is the most difficult thing about being a small business owner?

(32:46) Best part of being a small business owner

(34:26) How have you grown personally?

(37:56) What will you never compromise on?

(41:37) How different is your business now from when you started?

(41:40) In the next 5 years?

(44:37) What does success look like for you?

(45:50) If you could go back, what would you change?

(47:57) How important is online marketing for your business?

(49:28) Offline or online marketing?

(50:05) Other ways you've been able to market your business?

(51:14) What tools do you use for your business?

(53:29) How did you choose the perfect platform for your business?

(56:10) Wrap Up!