After conquering the male-dominated boardrooms of Wall Street, Sallie Krawcheck
turned her attention to an underserved market worth at least $7 billion: women. But how do you transform a customer experience largely geared toward men, in a complex industry like investment banking?
Sallie reveals how she created a uniquely gender-aware digital platform called Ellevest
while Arielle O'Shea
describes its impact on the traditional banking industry.
is an original podcast from Zendesk
about great customer experience.
Learn more about the podcast at zendesk.com/repeatcustomer
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