When entrepreneur Matt Meeker
went shopping for his Great Dane, Hugo, he came away from their local big box pet store less than impressed with the unexciting products. So he decided to start a subscription service for dogs called Bark
. But here's the question: when you're selling to furry friends, who is the customer experience aimed at? Humans or dogs?
Hernan Giraldo, Bark's VP of Customer Experience Operations, outlines the company's "direct-to-dog" ethos. Expert Phil Chang aka Retail Phil
describes the changing relationship between humans and their dogs and how this has revolutionized pet retail. Christy Hoffman
, an anthrozoologist at Canisius College, weighs in on whether dogs can be customers at all. And host Mio Adilman hears from some pretty crazy dog moms and dog dads.
is an original podcast from Zendesk
, because the best customer experiences are built on Zendesk.
Learn more about the podcast at zendesk.com/repeatcustomer
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. We'd love to know what you think.