and Joanna Gaines
were stars of the hit home makeover TV show Fixer Upper on HGTV, but when they decided to launch a lifestyle brand called Magnolia
, they couldn't rely on celebrity status alone. It required a much deeper customer experience.
Brand strategist Adam Hanft describes the pitfalls of personality-based brands and how to avoid them. Chris Pullig at Baylor University
deconstructs some of the secret sauce behind Magnolia's customer experience. And Magnolia's Director of Guest Services, Sam Goff, takes us into the Waco, Tex. call center where customer service reps connect with Chip and Joanna's devoted fans.
is an original podcast from Zendesk
about great customer experiences.
Learn more about the podcast at zendesk.com/repeatcustomer
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. We'd love to know what you think.