Episode from the podcastRepeat Customer

How Chip and Joanna Gaines Turned A Hit TV Show Into Magnolia

Released Monday, 1st July 2019
Good episode? Give it some love!
Chip and Joanna Gaines were stars of the hit home makeover TV show Fixer Upper on HGTV, but when they decided to launch a lifestyle brand called Magnolia, they couldn't rely on celebrity status alone. It required a much deeper customer experience.

Brand strategist Adam Hanft describes the pitfalls of personality-based brands and how to avoid them. Chris Pullig at Baylor University deconstructs some of the secret sauce behind Magnolia's customer experience. And Magnolia's Director of Guest Services, Sam Goff, takes us into the Waco, Tex. call center where customer service reps connect with Chip and Joanna's devoted fans.

Repeat Customer is an original podcast from Zendesk about great customer experiences.

Learn more about the podcast at zendesk.com/repeatcustomer

You can rate or review Repeat Customer at Apple Podcasts. We'd love to know what you think.