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Episode from the podcastRepeat Customer

How Sephora created a futuristic, omnichannel customer experience

Released Monday, 30th July 2018
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Cosmetics and beauty products might seem like a tactile pleasure best sampled and enjoyed with one's own hands, but Sephora has completely transformed the way we buy not just makeup, but also retail in general, with a digital-first, omnichannel customer experience.

Altimeter's principal analyst Brian Solis and TechRepublic's Alison DeNisco Rayome take us behind-the-scenes of Sephora's Innovation Lab. Fashion journalist Lauren Hubbard recounts Sephora's original impact on the cosmetics retail experience. And superfans Barbara Hodder and Fabienne Rouzeau Valdes share their Sephora love.

Repeat Customer is an original podcast from Zendesk, because the best customer experiences are built on Zendesk.

Learn more about the podcast at zendesk.com/repeatcustomer

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