Many of you have asked about FBA – fulfillment by Amazon. Amazon has effectively opened their retail platform to third party sellers. You as a seller send your product directly to Amazon’s fulfillment centers. You prepare the product listing on Amazon’s site and they do all the rest. You don’t need a warehouse, customer service staff, return processing or any of the other departments a non-FBA seller would require. This allows you to concentrate on finding the right products and effectively marketing them. You get all the benefits of having your own online business with none of the burdens. That’s what makes it so great and potentially very profitable.