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Episode from the podcastResilient by Design with Rebecca Hay

72. Pricing your services

Released Thursday, 19th August 2021
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Today I’m talking about a very hot topic in our design community, pricing your services.
In this episode, I share my experience with pricing my services and talk about my mindset and relationship with money. I also share how much community and the power of collaboration have changed and continuously impact how I charge for my services.
I cover my story about all of the little and big things I did when I started in this industry working for another designer and how I transitioned into my own business. Through the years I have definitely made my share of mistakes when it came to undercharging my clients while trying to find the right amount and correct way to charge for what I do.
Over the years I’ve come to realize that it’s not enough to just know someone else’s rate and compare that to yourself and what you have to offer. Pricing your services and charging what you’re worth takes into account your experience, what you’re offering, how long you’ll take to complete your offering and so much more. When a client argues with your pricing, they are usually not your ideal client and don’t understand the value of the service you’re offering.
During the episode, I also share my personal relationship with money and how my upbringing has affected that. I also go into detail about how I’m reevaluating and repairing my money mindset. If you’re trying to establish a healthier relationship with money and become more accustomed to charge what you’re worth, I strongly recommend the book: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero.
If you take only 2 things away from this episode and what will help you to price your services correctly its this:

  1. You need to focus on your money mindset. Find out what’s holding you back? Explore your relationship with money.
  2. Collaborate in your industry - Find out what others in your area are doing? Actively pursue community and don’t think of it as competition. You will find people to encourage you to charge more money so that you’re fair to yourself.
 
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