Resourceful Designer

A weekly Arts, Design and Business podcast featuring
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Episodes of Resourceful Designer

Earlier this week, a member of the Resourceful Designer Community was seeking advice. A potential client contacted her asking if she designs book covers, which she does. Before replying to this unknown person, she decided to investigate who the
We’re lucky that we chose a profession where confidence beats knowledge. Before I dive deeper into that, we first have to look at what confidence is. According to, Confidence is the belief in oneself and one's powers or abilitie
I’m happy to announce that this week is, in fact, the final part of my Psychology of Pricing series, where I share research-proven tactics to make the most out of the prices you display. If you haven’t listened to the previous parts in this ser
This is week five of my Psychology of Pricing series. Where I share research-proven strategies to help the prices you display convert into sales. Some of these pricing tactics work great with your design business, and many of them are perfect f
This is week four of my psychology of pricing series. Where I share research-proven strategies to influence people to part with their hard-earned money, some of these pricing tactics work great with your design business, and many of them are pe
This is week three of my psychology of pricing series. Where I share research-proven strategies to influence people to part with their hard-earned money. Some of these pricing tactics work great with your design business, and many of them are p
Last week I shared the first nine psychology of pricing tactics from Nick Kolenda's article. This week I continue the series with more great pricing tactics. Tactic 10: Position Low Prices Toward the Left According to a 2002 study, when designi
Use these psychological tactics to change how people see prices. I recently read a very in-depth article by Nick Kolenda on the psychology of pricing. I was so fascinated by what he revealed that I immediately changed some of the ways I display
Do you want to know the secret to a satisfying design career? Let’s face it; it’s impossible to be completely happy and satisfied with whatever career choice you choose. I mean, even being a professional chocolate taster has its drawbacks. But
Hi everyone, I just want to let you know that I won't be publishing any episodes for the next few weeks. My father passed away and as executor of his estate, I'll be too busy taking care of his affairs to worry about the podcast. Please stay su
Have you ever worked with a bad client? Ok, I have a confession to make. Obviously, bad clients are a thing. I chose this title to get your attention. And it worked. You’re here, aren’t you? The title I should have chosen is If you do your job
Have you ever given a presentation? This Bootstrap Advertising series is to help give you ideas to use to gain exposure for your design business. Because after all, people won’t hire you if they don’t know about you. So far in this series, I’ve
Use Press Releases To Get Media Exposure. In parts one and two of this bootstrap advertising series, I talked about bartering your design services for exposure and promoting yourself on your client projects. Two great ways to get your name out
Get your name out there. In part one of this Bootstrap Advertising series, I discussed bartering your services to get exposure. This week I’m sharing more ways to get exposure by promoting yourself on client projects. Exposure means making peop
Do you ever barter for exposure? Working for exposure. That thought is the bane of most designers. A client asks you to use your valuable time and skills to benefit them. And in exchange, they’ll tell everyone they know about the great services
Do you remember every design job you've ever done? Please think of this as a PSA, a public service announcement from me to you. Remember what you’ve done. This week’s topic came about after three separate incidents this past week. I don’t know
Have you ever had to chase delinquent clients for money? The life of a home-based designer, a freelancer, is a precarious one. You spent a lot of time learning your craft. Whether you went to school or learned on your own, you invested a lot in
Do you pitch retainer agreements to your clients? In the Resourceful Designer Community Slack group, we have a channel called #Bragging-Rights. It’s a place where community members share their most recent wins. Things like Katie telling us her
Do you suffer from Imposter Syndrome? I don’t know if it’s the pandemic, the stress of everything we’ve had to endure over the past year. But lately, I’ve seen more and more designers struggling with Imposter Syndrome. I’ve seen it in the Resou
There is no episode this week as I prepare for an even better episode on Imposter Syndrome next week.  In the meantime, you can listen to episode 172 of the podcast in preparation for next week's episode.
Their competition might not be who they think it is. Have you ever heard the term “The Curse Of Knowledge?” According to Wikipedia, The Curse Of Knowledge is a cognitive bias that occurs when an individual, communicating with other individuals,
It's OK to have one of those days. Wednesday this past week started like any other day. I got up around 7:45 to see my wife off to work, then went to the kitchen to feed our cat and dog before going to the living room and turning on the TV. I f
Where would you spend your extra money? In the Resourceful Designer Community, we recently discussed the question, "what would you do if you had extra money to invest in yourself and your business?" There were many great ideas on how to use the
If you change the way you think, you'll win more clients. Not long after I went full-time with my design business, I met with a fellow local designer for lunch. I was somewhere between six months to a year into my entrepreneurial journey, and m
Without these skills, your design business will struggle. It sounds so easy. You’re good at designing, so why not start freelancing or start your own design business? For the record, my definition of a freelancer is someone who does design work
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