Rory is a donut blogger turned restaurant marketing coach and event organizer. She helps busy donut shops and bakery owners create compelling marketing so that they can turn followers into customers. Rory also connects donut lovers with the best artisan donuts across the country. In Texas, she co-hosts the annual Dallas Donut Fest, transforming the 2020 festival into a drive-thru version with a Halloween theme. Rory's philosophy is that baked goods serve as a canvas for self-expression and a vessel for storytelling. She shares her favorite desserts and marketing tips on her Instagram feed @donutdigest and at www.donutdigest.com/blog.

Check out episode 693 with Terry Pham as mentioned in today's episode!

Check out episode 791 with Guy Clarke as mentioned in today's episode!

Check out Georgette Packaging | Carbon Neutral Packaging as suggested by Rory.

Show notes…

Calls to ACTION!!!

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Favorite success quote or mantra:

"Being ready is a decision, not a feeling."

In today's episode with Rory Balkin we will discuss:

• higher margins in valume and premium coffee.
• catering is not
• from front to catering customer
  • experience
  • Tell them
  • Digital aspect
    • reach
• social vs catering
• 3 things that have changed
  • demand for individual package
  • flexible setting
  • contactless experience.
• 3 things that haven't changed
  • people still need to eat
  • people still want to be celebrating
  • People want to belong.
• Corporate catering VS Social catering
• Digging in a little more to corporate catering
• Sneak peak of how to building a catering list.
• Donutdigest.com/restaurant-unstoppable

Today's sponsor:

7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free.

At Popmenu, we know that in today’s world, a great hospitality experience usually begins online. Keeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu!

SweetProcess is software that enables companies to have a central place for all their procedures, processes, and policies. It makes it easy for management, managers, and their ground-level employees to collaborate together to create procedures, processes, and policies. It also makes it easy to continuously improve these documents together. By default, SweetProcess offers a free 14-day trial. By using our dedicated signup link, you will get an extended 28-day free trial. Click the Banner to sign up now, no credit card is required.

Contact info:

Donut Digest on Instagram: @donutdigest

Email: [email protected]

Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Rory Balkin for joining me for another awesome episode. Until next time!

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!