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Restaurant & Wine

A Restaurant, Food and Wine podcast
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Do you own or manage a restaurant or winery and need help with marketing to bring in new business and retain your current customers? Welcome to the Restaurant and Wine Marketing Podcast with your host Tom Treanor. It's all about how to market your winery or restaurant…online, offline and with social media. We help you grow your sales and take the mystery out of marketing

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#7 Melting Pot Atlanta, Layla Gunn – Using Facebook, OpenTable and Email Marketing for Restaurant Marketing
In episode #7 of the Restaurant and Wine Marketing Podcast, I talk with Layla Gunn of the Melting Pot Atlanta (4 restaurants). In this episode we discuss the various ways that she uses online marketing to keep current customers engaged, to get their friends to follow the restaurant and to drive new visits to the restaurants. She discusses Facebook, Twitter, OpenTable, Yelp!, Email Marketing, Contests and much more, so take notes! In this episode you’ll learn about: How the Melting Pot Atlanta uses Facebook to keep fans really engaged What contest has proven so successful that they run it each year How partners play into the social media plans How to deal with reviews – good and bad from places like OpenTable and Yelp! What her day looks like and how she recommends you manage social media Resources and Sites mentioned in this podcast episode: Melting Pot Atlanta: http://www.meltingpot.com/mid-town-atlanta/welcome Melting Pot Atlanta on Facebook: https://www.facebook.com/meltingpotatl On Twitter: https://twitter.com/meltingpotatl Please subscribe below to the podcast to get automatic updates for your device: Click here to subscribe via iTunes Click here to Subscribe via RSS or Email (non-iTunes feed) If you enjoyed the podcast, I would appreciate your rating on iTunes or share it with your friends and colleagues. Thanks! The post #7 Melting Pot Atlanta, Layla Gunn – Using Facebook, OpenTable and Email Marketing for Restaurant Marketing appeared first on Restaurant & Wine.
#6 How Candid Wines Uses Social Media for Relationships, New Deals and Partnerships
In episode #6 of the Restaurant and Wine Marketing Podcast, I talk with Damien Casten, one of the partners of Candid Wines. Damien tells us how they have used Social Media including Facebook, Blogging, Guest Blogging and Twitter to land deals (including one huge one), to establish and deepen key relationships, and to develop stronger partnerships. This is a very compelling story that will help you think about how social media can boost your winery, restaurant, or business of any kind. In this episode you’ll learn about: How people’s blogs can be the doorway to a business relationship How you can use Facebook and your camera to bring business partners together How video can play an important part in telling your story What guest blogging is and how it can be used for your business How social media can land to “grand slam” deals that you could never plan for Resources and Sites mentioned in this podcast episode: Candid Sites: Candid Website: http://www.candidwines.com/ Ask a Winemaker: http://www.askawinemaker.blogspot.com/ Ask a Winemaker YouTube: http://www.youtube.com/user/askawinemaker Candid Facebook page: https://www.facebook.com/pages/Candid-Wines/43653193030 Sites or People Mentioned: http://www.erobertparker.com/info/dschildknecht.asp http://www.erobertparker.com/info/rparker.asp http://www.princeofpinot.com/about_the_prince/ http://www.scherrerwinery.com/ http://www.jancisrobinson.com/ http://www.chipotle.com/cultivate/ Please subscribe below to the podcast to get automatic updates for your device: Click here to subscribe via iTunes Click here to Subscribe via RSS or Email (non-iTunes feed) If you own a restaurant or winery, contact us to learn about our Restaurant and Winery Social Media Programs. If you enjoyed the podcast, I would appreciate your rating on iTunes or share it with your friends and colleagues. Thanks! The post #6 How Candid Wines Uses Social Media for Relationships, New Deals and Partnerships appeared first on Restaurant & Wine.
#5 How The Pig of the Month BBQ Uses PR, Blogging and Partnerships
In episode #5 of the Restaurant and Wine Marketing Podcast, I talk with Lea Richards, the CEO of Pig of The Month BBQ. Lea tells a great story about the founding of the company and how she grew it using scrappy guerilla marketing and PR tactics. This is quite educational for anyone who markets online, whether you run a restaurant, a winery, a retail store, or you’re a consultant, a lawyer or a contractor. Learn from Lea how she makes the most of PR, her blog and strategic partnerships. Enjoy! In this episode you’ll learn about: The top marketing mistakes she made when she started out (that many others make) Her innovative (but simple) partnering techniques to create a win-win-win The pool of clients right in front of your face that you probably aren’t seeing How to get mentioned in magazines, radio shows and websites (and the tool to use) How to keep up a regular blogging schedule with almost none of the work What marketing tactic you need to start on Day 1 of your business How to make the search engines happy so they’ll bring you customers day-in and day-out Resources and Sites mentioned in this podcast episode: Pig of the Month BBQ Website Pig of the Month on Facebook On Twitter Help a Reporter Media Sync Online (seems to have gone offline since the interview) iFoodTV Site Please subscribe below to the podcast to get automatic updates for your device: Click here to subscribe via iTunes Click here to Subscribe via RSS or Email (non-iTunes feed) If you enjoyed the podcast, I would appreciate your rating on iTunes or share it with your friends and colleagues. Thanks! The post #5 How The Pig of the Month BBQ Uses PR, Blogging and Partnerships appeared first on Restaurant & Wine.
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Podcast Details
Started
Jul 17th, 2012
Latest Episode
Aug 20th, 2012
Release Period
Daily
No. of Episodes
7
Avg. Episode Length
25 minutes

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