The National Retail Federation's Top 100 Retailers list has been ranking the nation's biggest retail players by sales since 2010. Retailers like Walmart, Kroger, and Amazon have dominated the Top 100 list year over year, and they saw accelerated growth during the pandemic. In 2006, NRF began releasing the Hot 100 Retailers list, which ranks the nation's fastest-growing retail companies. Among those topping this year's list are supermarket Lidl and discount merchant Five Below. Today, we're going to take a deep dive and explore the retailers who made this year's list and what their investments can tell us about the future of retail with Rachel Dalton, the Director of e-Commerce and Omnichannel Insights at Kantar, the research firm that compiles NRF's top retailer lists.

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