Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Most common reasons why projects go wrong:Scope CreepMisaligned ExpectationsMisaligned BudgetInaccurate or insufficient discoveryEven long term retainers

RFM174 – How Agencies Should Measure Their Performance with Marcel Petitpas

Sep 19th, 2023 46m 40s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!Key metrics to trackTargets to aim for & industry benchmarksExactly what formulas to use to calculate themExample metrics:Financials (Revenue, AGI, Gross Pr

RFM173 - My 5 minute SEO Assessment for ANY client website

Sep 12th, 2023 18m 2s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! My 5 minute SEO Assessment of any client website! Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process

RFM172 – If I had to start my Digital Agency again, what would I do?

Sep 5th, 2023 22m 40s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! #1 – look inwards – "What do YOU want?"What type of lifestyle do you want?What interests you?How much money do you want to make?Do you want to be in a loca

RFM171 – Completing a Business Development Task Every Single Day

Aug 29th, 2023 15m 32s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Why did I start this?Leaving previous employerNo LeadsContractual Obligations How do I do it?It's in my to do listI have some habits that happen regularlyI

RFM170 – My tried and tested SEO Project Proposal Template

Aug 22nd, 2023 12m 44s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Process:Pre-Discovery SessionLead comes inBrief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step1 Pa

RFM169 – My tried and tested Website Project Proposal Template (and Process)

Aug 15th, 2023 20m 12s

RFM168 – Why you should treat your agency as your own client

Aug 9th, 2023 17m 44s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!The Importance of Internal FocusTreating Your Agency as Your Own Client: A Strategic Approach:Self-Assessment and Goal SettingImplementing Internal Marketin

RFM157 – Finding Clients: Be Easy but Firm with who you work with

Jul 31st, 2023 21m 54s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! As an agency, we need to take responsibility for the quality of leads we have coming through our doors.Having defined products and services is key to align

RFM166 – Service: The Heartbeat of A Successful Digital Agency

Jul 25th, 2023 22m 21s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! There are multiple levels of service that an agency can work on...ClientsStaff and their dependantsThe ownerThe wider worldA business is only really a sust

RFM165 – Don't underestimate the value of local clients

Jul 18th, 2023 17m 6s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!The Importance of Local Clients:1. Understanding the Market:Local clients operate in a market you’re inherently familiar with. As a part of the same communi

RFM164 – Using Google Bard AI to turbo charge SEO Processes

Jul 11th, 2023 16m 30s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!Why Google Bard is better than ChatGPT for certain tasks:How ChatGPT and Bard are different:ChatGPTDatabase until Sept 2021Uses a volume of written text to

RFM163 – Clients are bigger than Contracts

Jul 4th, 2023 28m 26s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel! Agencies as a Commodity vs Marketing PartnerThe perception of an agency as a commodity service can have several negative impacts on its growth. Here are th

RFM162 – Selling through presenting the opportunity

Jun 27th, 2023 16m 51s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!Sales that drive growth aren't incidental – they come about through a persistent drive to build a business. (Get the 50 business development ideas you can u

RFM161 – Which AI Tools Agencies can use to provide UGC services for their clients

Jun 20th, 2023 12m 35s

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies

RFM160 - How UGC helps SEO

Jun 13th, 2023 15m 7s

Main talking points include:Prefer to watch this show? Subscribe to the YouTube Channel!What is User Generated Content (UGC)Simply put, UGC is any content that is published online that is generated by your audience. Some of this may be autonomo

RFM159 – Unveiling the Unseen: The Essential Communication Bridge Between Agencies and Clients

Jun 6th, 2023 20m 59s

Prefer to watch this show? Subscribe to the YouTube Channel! Setting the context – the agency where I found my feetWorking with Client ServicesWorking on BIG clientsOur agency was NOT a commodity The problem – we see it all the time through S

RFM158 – Establishing effective routines to help with productivity and work/life balance

May 30th, 2023 24m 2s

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The challenge: We're all exceptionally busy – and if doesn't matter if we're an agency of 1 or 100, we all need to make sure that items of work aren't for

RFM157 – 5 Things You Can Do Today to Improve Your Customer Experience and Retain More Clients

May 23rd, 2023 21m 20s

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Understanding Customer Experience in a Digital Agency Context:Explanation of customer experience (CX) and why it's important in the digital agency busines

RFM156 – Introducing SEOHive's New Local SEO Plan

May 16th, 2023 20m 42s

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Local SEO:46% of all searches on Google include local intent24.4% of all clicks go to the first result of local business searches“Near me” mobile sear

RFM155 – What is Scope Creep and How Digital Agencies Can Avoid It

May 9th, 2023 22m 1s

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 1: Understanding Scope CreepDefinition of scope creepScope creep in digital agency work refers to the phenomenon where a project's scope of work expa

RFM154 – What to do with a Lead when you receive one

May 2nd, 2023 21m 15s

Main talking points include: This is part 2 of a two-part show. Check out Part 1 of this podcast – Generating Leads through the 1/9 Rule In this episode, I share a comprehensive process that digital agency owners can follow when they receive a

RFM153 – Generating Leads through the 1/9 Rule

Apr 25th, 2023 10m 50s

Main talking points include: Reasons Digital Agencies complain about leads:They "don't have any"They "don't know where to find them"The "don't have the time" ... All excuses... What I've actually found is that all the digital agencies I've coac

RFM152 - How we're using AI in Our Digital Agency

Apr 18th, 2023 24m 10s

As with everything you need to apply the 80:20 rule – AI can get you 80% of the way there, but you still need to do the other 20% (thanks Bob Gentle for the inspiration here).InternallyMarketingSocial mediaMeeting summariesExternally / with cli

RFM151 – Pricing Profit Into Recurring Services

Apr 11th, 2023 17m 12s

There are many different models of pricing recurring (and non-recurring) services... ... but all of them rely on you building profit into your pricing structure. In this episode, we walk through how to rice a recurring service to make sure you'