In episode 29, Cathi, Jackie & Monique discuss the value of UX research. Many designers, including larger agencies, have difficulties 'squeezing' user research into a project, because clients prefer to immediately jump to the visual part of design. But what is the value of UX research?

List of used terms

UX researchUser eXperience research. Find out how people feel when they use your product.UIUser Interface. The visual part of a digital product that people see when they use it.

Related interesting reads or resources

Just Enough Research, by Erika HallStart doing good research faster than you can plan your next pitch.Exposure is key to evidence-based decision making for product teams. Presentation for WPVIP- BigWP - 2020, by Cathi Bosco Why speculate about the people we are building and designing for? Our teams need a deep understanding of their needs and their environments.What Proactive User Research Looks Like, by Jared Spool - UIE ArticlesUnsplash plugin for WordPress by XWP