Episode from the podcastReveal

From the battlefields to the strawberry fields

Released Tuesday, 15th December 2015
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Strawberries used to be a delicacy. The fruit is fragile, prone to disease and requires a very particular climate to grow.

But these days, you can buy strawberries almost anywhere at any time – including in Barrow, Alaska, a polar community with an average annual temperature of -9 degrees Fahrenheit.

So how did strawberries become so ubiquitous, and what are the consequences for farmworkers? The answer takes us on a meandering tour back to World War I, the Hawaiian pineapple fields of the 1930s and a savvy marketing campaign in the 1970s and ’80s.

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