Patrick Morrissey and Paul Roberts have a deep discussion on how customer revenue optimization changes the game for sales in 2020. Some of this episode's highlights include:

• It’s not just about sales > It’s the entire revenue team
• The rise of methodology
• Improved analytics in sales and account planning
• It’s the relationship stupid
• Focus on building trust & outcomes

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Revenue Optimization Radio is hosted by Patrick Morrissey of Upland Altify which is a program on the Funnel Radio Channel.  Altify is the sponsor of Revenue Optimization Radio.