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How Customer Revenue Optimization Changes the Game for Sales in 2020

Released Friday, 31st January 2020
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Patrick Morrissey and Paul Roberts have a deep discussion on how customer revenue optimization changes the game for sales in 2020. Some of this episode's highlights include:

  • It’s not just about sales > It’s the entire revenue team

  • The rise of methodology

  • Improved analytics in sales and account planning

  • It’s the relationship stupid

  • Focus on building trust & outcomes


Revenue Optimization Radio is hosted by Patrick Morrissey of Upland Altify which is a program on the Funnel Radio Channel.  Altify is the sponsor of Revenue Optimization Radio.
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