How Customer Revenue Optimization Changes the Game for Sales in 2020

Patrick Morrissey and Paul Roberts have a deep discussion on how customer revenue optimization changes the game for sales in 2020. Some of this episode's highlights include:

• It’s not just about sales > It’s the entire revenue team



• The rise of methodology



• Improved analytics in sales and account planning



• It’s the relationship stupid



• Focus on building trust & outcomes

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Revenue Optimization Radio is hosted by Patrick Morrissey of Upland Altify which is a program on the Funnel Radio Channel.  Altify is the sponsor of Revenue Optimization Radio.