Retail and Merchandising provides concise coverage of key decisions and issues in retail marketing. This course enables the students to describe the retailing strategy, the concept of merchandise and store management to solve the specific issues and problems faced in retailing industry. It is related to Marketing Management and Consumer Behavior course. This subject will be described in three different sections and after learning this subject students should be able to know the basic of retail and merchandising subject.

Credit title:

Subject Matter Expert : Aryo Bismo, SE, MM

Dokumenter: Binus University

Uploaded by:Knowledge Management and Innovation Binus University