Roadmap To Grow Your Business

A weekly Business, Management and Marketing podcast
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Episodes of Roadmap To Grow Your Business

Every 10th episode I answer listener submitted questions on referrals, client experience, goals and anything I think are in close alignment with my three focus areas.  (I call these my zones of genius... curious what your zones are?)  We have t
September is a good time to do a pulse check on what's working and what's not when it comes to your lead generation... meaning which sources are bringing in new paying clients to you. This starts by listing out your different lead gen sources,
Changing our mindset, beliefs and the way we do business can be tough.  Especially when you've been in business for 30 years. But of course it's possible.... if you want to. What I love about Diana's story - a realtor with Keller Williams in Po
If we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier.  What makes that w
The cantaloupe garden proved to test our limited gardening skills BUT I did pull 4 solid referral lessons from the experience, so all is not lost. Join me as I unpack 4 things I learned with our garden and then relate it to the referral lesson.
We want an intentional and sticky client experience to not only deliver a valuable working relationship with our clients, but also so they become repeat client and we receive referrals. But what do you need to know at the onset to receive refer
The time has arrived.  It's time to take a really good look at your current Client Experience (CX).  To know how you want to improve your CX, you first need to understand where you are starting from. So, in this episode I will walk you through
When you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier.  In this episode, I invite Casey Hill to join me as we discuss one tool
What do you call your past clients?  And how do you continue the client experience when they are done being a client so you make sure they come back as a repeat client and send your referrals?  This episode is all about leveraging the final sta
I love it when I can bring on business owners to discuss how they put something into action that they learned through one of my program and the success they had doing it.  We're back with another interview as Jackie Ho of ho&lacy Architecture a
Every 10th episode we pause allowing me to answer listeners questions. This episode - #160 - we're answering your questions on the client experience. Questions about the best and worst stage to ask for a client to be a reference, what's the sta
We are knee deep in our Client Experience Series and continue to look at each of the 3 stages of the client experience, with this week's episode focused on the active client stage.  If you've been following along, then you know the active stage
In the previous episode on the Roadmap to Grow Your Business podcast, we dug into the first stage of the client experience. The new stage. In this episode I interview Erin Smith of Cultivating Connections Travel Planners so she can share how sh
We've talked about the definition of the Client Experience, when it starts, when it ends (if it ends).  We discussed the two-part formula that makes up the client experience and gave you a high-level overview of the 3 client experience stages. 
If you've followed this podcast for awhile (or are a member of any of my programs and participate in my free training), you know when I teach - I go step-by-step and break things down to make understanding and implementation easier.   As we are
As we start to build or tweak or refine your Client Experience, we need to get the foundational parts in place of the CX.  We're calling this episode the nuts and bolts.  Specifically answering when the CX starts, when (or if) it ends and the 2
When helping business owners create their own client experience, we start with one particular activity to help them decide what type of experience to build. From this activity, we create the experience touch points that evoke the emotions they
A strong, intentional and sticky client experience does many things for your business.  In this episode, we look at 4 bottom line impacts the right client experience can have on your business. You already know I'm going to say receiving referra
For a long time fixing a client's problem was the extent businesses went to for their clients to ensure their loyalty and repeat business. While customer service is important as it solves any problem encountered by a client with your company, i
When I teach the strategies, tactics and methodology of my Referrals Without Asking process, I am making one major assumption. And that is that you're referable. Meaning you have a client experience that delivers quality work and builds the rig
One hundred and fifty episodes.  150 episodes!  It's mind blowing to think about hitting this milestone. When I started, I wondered if I would hit it.  I mean, I always planned to hit this milestone when I started but 150 weeks is a long time.
Share and tell... the grown up version of "show and tell."  Join me for my first "on-location" episode as I record from my favorite writing spot in Asheville and dish about the newest book I'm writing (book #2), specifically the hang ups I'm fa
We are continuing on with breaking down the six layers of the referral strategy with layer #5, which is focused on planting referral seeds with new clients.  This episode brings into light an area we haven't discussed on the podcast in way too
Over a series of episodes we've been breaking down the six layers of the referral strategy. The first two layers are plans you need to have, the existing referral source plan and the potential referral source plan. The other 4 layers are langua
Second quarter is starting... and now is the time to put a referral plan in place to take care of your referral sources.  In this episode I break down the who, what, when, why and how of referrals so you can get started the right way! All resou
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