Today’s guest believes that with the right messaging even the smallest company can feel like a national brand.

She is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. For 20 years, she was an award winning marketer at companies such as Pepsi, Pizza Hut, and Frito Lay.

She is the author of “Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers.” In addition, she is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at international conferences.

Please join me in welcoming Chala Dincoy.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

her thoughts on leadership: “In the corporate world, leadership is if you are not there, does your team know how to move on? Leadership now as a business owner is putting one step in front of the other.”her first business of lending money to people as a kid and charging them interest.her pivot from being a generic coach to a marketing coach and how she used those skills to market and reposition during that time.the lessons that led to her developing a scarcity mindset and how mindset coaching helps her get out of her own way.her methodology on how she helps others nail their niche, and how she used that to help her shift from working in corporate to being an entrepreneur.how she teaches her clients to develop and finesse their elevator pitch to land new clients, regardless of industry.how she uses her newsletter to share a bit of herself while inviting people to contact her and how that helps her build and nurture her network.new opportunities to network through a social event instead of only business events.her “Polish my Pitch” system to help people tighten up their messaging.

Links

Chala Dincoy on LinkedIn and Twitter.www.repositioner.comhttps://program.repositioner.com/podcastgift - Win a chance to get your elevator pitch polished by Chala and receive a copy of “Gentle Marketing: How to Gently Attract Loads of New Customers!” by Chala Dincoy.

Books mentioned in this episode:

“How To Make Anyone Like You in 7 Seconds or Less” by Chala Dincoy“Gentle Marketing: How To Gently Attract Loads of New Customers!” by Chala Dincoy-Flajnik“How to Win Friends the Way Apple Wins Customers: Making Your Personal Life More Fulfilling by Using Modern Marketing to Find Friends” by Chala Dincoy

Other Resources

Listen to my episode with Dorie Clark.Learn more about the #NoMoreBadZoom Virtual Happy Hour.

About Robbie:Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategy coach who has been recognized as a “networking expert” by Harvard Business Review Ascend, Forbes, Lifehacker, and Inc and as an "industry expert in the field of digital event design" by JDC Events.

He created The 5% Advantage Program, a four-week experiential program that helps presenters grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences that meet the purpose of the convening and participants' need for content and connection.

He is the host of #NoMoreBadZoom Virtual Happy Hour, a popular weekly virtual event that explores new ways to design engaging virtual experiences. He assists organizations with bringing their in-person events strategically online as a Virtual Event Design Consultant, Virtual Emcee, and Zoom Producer.

He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been pro...