This week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s also operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space.Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we get transported to the big country to discuss big ideas and setting realistic goals, Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Sarah Greesonbach on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
How can personalization and data privacy co-exist? by Mark Schaefer
Website Engagement in a Changed World report from SoloSegment
Sarah's companies - B2B Content Studio and B2B Writing Institute
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.
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