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The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

Released Saturday, 10th April 2021
Good episode? Give it some love!
The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

Saturday, 10th April 2021
Good episode? Give it some love!
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This week, we join the conversation about Google's decision on 3rd party cookies,  discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s also operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space.Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we get transported to the big country to discuss big ideas and setting realistic goals,  Hope you enjoy this episode, and, please visit these links:The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter

Sarah Greesonbach on LinkedIn and Twitter

Robert Rose on Twitter and LinkedIn 

Mentioned in this weeks episode:

How can personalization and data privacy co-exist? by Mark Schaefer

Website Engagement in a Changed World report from SoloSegment

Sarah's companies -  B2B Content Studio and B2B Writing Institute 

The Content Advisory

Robert Rose at The Content Marketing Institute

The This Old Marketing Podcast  

The #FridayConcoction

Rockstar CMO:

The Beat Newsletter 

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Rockstar CMO Advisors

--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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