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Nuggets:

• Content creators aren’t satisfied with social media platforms owning their distribution channels

Action Steps:

1. Partner with a Twitter influencer looking to monetize their brand through email marketing (search for users recommending Mailbrew).
2. Presell the product to validate it.
3. Integrate between Twitter and Mailchimp. Look to a service like Mailbrew for inspiration on how to deliver content via email.
4. Augment your product with add-ons that offer templates and assistance with email marketing.
5. You might even partner with third party brands and mimic the “dynamic ad insertion” model of podcasts within email.

Links:

• Exploding Topics
• Mailbrew
• MailerLite
• Stackla
• Social Board

Josh Howarth is the co-founder of Exploding Topics, an analytics service that surfaces rapidly growing topics before they take off.

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