RVFTA #49: Why is KOA Rebranding?

Released Saturday, 22nd August 2015
Good episode? Give it some love!
Reviews
Creators
Lists
On this week’s episode of RV Family Travel Atlas, we are talking about the rebranding initiative of KOA campgrounds, the largest franchise system of campgrounds in America.
Most campers have heard of KOA, and many have strong opinions. This week we will talk about the KOA franchise and more specifically, its new rebranding campaign that identifies campgrounds as Journey, Holiday, or Resort.
We will explain what each designation means and give some examples from our own travels. Hear about our time at…

And although we have partnered with KOA on their Greater Outdoors Blog and on sponsored trips, this podcast is not sponsored in any way. This is our exploration of a topic that we believe is very relevant for many of our listeners and readers.
We also invited Toby O’Rourke, the Senior Vice President of Marketing at KOA, onto the show to give you all the inside scoop on this rebranding effort. Listen to hear why KOA embarked on this project and some of the company’s plans for the future.
Plus, a serious *serious* scoop that will be of high interest to our East Coast listeners!
You may swear by KOA or maybe you have never even looked behind that yellow sign. Either way, you’ll want the serious campground intel we are gathering on Episode #49: Why is KOA Rebranding?
We are delighted to have Go RVing as our RVFTA sponsor. Listen for a message from them just a bit later in our show. To find your AWAY head over to gorving.com/rvfta.
RVFTA #49: Why is KOA Rebranding? appeared first on RV Family Travel Atlas.

Who's On This Episode

We don't know anything about the creators of this episode yet. You can add them yourself so they can be credited for this and other podcasts.
What People Are Saying
This episode hasn't been reviewed yet. You can add a review to show others what you thought.

Mentioned In These Lists

There are no lists that include "RVFTA #49: Why is KOA Rebranding?". You can add this episode to a new or existing list.