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SaaS BreakthroughEpisodes
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SaaS Breakthrough
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We're taking a summer hiatus for the podcast and feeling excited to come back in the fall with new guests, new ideas, and new ways for you to execute your marketing campaigns.Until then, check out Banzai.io for more content like blog posts, web
Meet Bridget Poetker, the Director of Content & Brand at Postal, an offline marketing automation platform and marketplace that personalizes, automates, and scales direct mail, events, branded company swag, and customized gifts. Bridget is passi
Meet Melissa Hummelt, licensed psychotherapist and Clinical Operations Manager at BetterHelp, the world's largest online therapy platform.In honor of Mental Health Awareness Month, this episode will teach you four mental health tips you've neve
Meet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial.In this episode, you'll hear why Corey created Swipe Files and how it differs fro
Meet Jenna Pipchuk, EVP & CSO of SMART Technologies, responsible for global sales, and her colleague, Jeff Lowe, EVP, CMO & CHRO, responsible for external brand strategy, marketing, communications, human resources, and facilities.In this episod
Meet Maeva Cifuentes, founder of Flying Cat Marketing, a women-led, full-service SEO agency for B2B martech, salestech, and proptech SaaS companies in hypergrowth.In this episode, you'll hear how Flying Cat Marketing quadrupled a SaaS client's
Meet Brendan Hufford, the founder of Growth Sprints, which helps SaaS companies scale from $10M to $100M ARR. Brendan is also a growth marketer at Active Campaign.In this episode, a conversation about leadership gets real. You'll hear about hir
Meet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions that focus on integrations and automations.In this episode, the emphasis is on marketing leadership. You'll hea
Meet Kristen Bryant Smith, the Director of Content Marketing at Help Scout, a certified B-corps whose software helps growing businesses better support their customers. Prior to Help Scout, Kristen spent three years at Wistia.In this episode, yo
Meet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions focusing on integrations and automations.In this episode, you'll hear about a SaaS case study where they combin
Meet Natalie Marcotullio, the Head of Growth and Operations at Navattic, an interactive product tour platform that allows anyone to create an immersive demo.In this episode, you'll learn how to niche down to your true ICP, execute it effectivel
Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not spend
Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering the 7 Best Marketing Campaigns we observed in 2021.From LinkedIn to email marketing, you’ll learn how to replicate these results-driven campaigns. Enjoy!
Meet Alessandra Colaci, the VP of Marketing at Mailshake, an email automation and sales engagement platform that helps people make great first impressions with their prospects at scale through cold outreach. Alessandra's 15-year digital marketi
Meet Alex Meade, VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, and the host of the "B2B Growth Marketer" Podcast.In this episode, you'll discover how to empower and inspire marketers through marketing. You'll hear h
Meet Christi Williams, a Senior Marketing Manager on the Partner Enablement team at HubSpot. There, she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery, and
Meet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events. She has five years of experience executing grassroots marketi
Welcome to a special SaaS Breakthrough Episode with our host and Banzai VP of Marketing, Ashley Levesque, covering Six Tactics To Create Memorable Virtual Experiences.As marketers, we have the responsibility not only to run events, but to craft
Meet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies.In this episode, you
Meet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth te
Meet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole.In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, an
Meet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system.In this episode, you'll hear about an incredibly successful lead
Meet Camille Trent, Head of Content at Dooly, where she helps sales teams close more deals faster.In this episode, you'll learn the details of an incredible G2 social campaign that created invaluable flywheel awareness and was even shared by G2
Meet Thomas Paris, the Director of Marketing at Hoppier - the best way to provide physical experiences to virtual attendees: fresh morning coffee, virtual lunches, happy-hour drinks, personalized gifts, and so much more!In this episode, you'll
Welcome to a special SaaS Breakthrough Episode with Ashley Levesque, who's taking over as host for today. She's interviewing David Abrams to uncover his top insights on how to start a podcast to build your brand after hosting the previous 149 e
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