Meet Corey Haines, the new Head of Growth at Baremetrics, a tool for SaaS and subscription companies to get the metrics forecasting and dunning they need to grow their startup.
In this episode, we change slightly from the usual format around specific experiments or marketing channels that are working today. Corey recently got the position of Head of Growth and we talk about what that hiring process looked like, the tactical side of it, the tangibles of what you need to do to win these positions, who you have to become and what do you need learn. So for those of you who are looking to grow their career or apply to new opportunities, or to build into that head of growth or head of marketing position, this episode is for you!
You'll also hear about Corey's background at Cordial and how he went from a new department to a growing marketing team and set that all up. You'll learn the key frameworks that Corey learned and uses to build into any marketing department, which are key things that you should absolutely know if you're going to be doing marketing, building a marketing team, or any of the sort in your SaaS company. You'll learn a ton on this episode, enjoy!
03:25 Joining a Brand New Marketing Department
06:58 Using Frameworks to Simplify and Prioritize
08:45 A Framework for Customer Research
10:42 A Framework for Product Market Channel Model Fit
11:12 A Framework for Product Channel Fit
12:07 A Framework for Model Channel Fit
12:55 Pirate Metrics
14:14 Robert Cialdini's Principles of Persuasion
15:17 The Right Order to Use These Frameworks
16:45 Context, Transparency and Trust During a Hiring Process
20:14 Knowledge and Key Requirements for a Marketer
22:09 The Balance of Being Creative and Technical in Writing
23:35 The More You Can Show and Not Tell the Better
25:28 The Roles of Language and Empathy
28:36 Next Steps in Baremetrics and Bottom Up Approach
32:14 Balancing Short and Long Term
33:14 Product Development vs Marketing Effort
35:32 The SaaS Industry in 2019
39:59 The Opportunity for Marketers
40:54 Lightning Questions