Meet Marcus Svensson the Head of Growth at Albacross, a software that makes B2B lead generation easier. Marcus has a background in mathematics and previously founded Marketplace Startup.

In this episode, you'll hear about Albacross’s journey to create the best free lead generation tool ever and the marketing pivot that took them from a free tool into a paid tool. You'll learn the marketing lessons from a freemium model and then from a paid model, and the transition that was necessary to get there.

And finally, you'll learn Albacross’s secrets to maximizing your results with lead generation. Enjoy!

Notes:

• 02:50 Focusing On Making B2B Lead Generation Easier
• 06:05 The Story Behind Joining The Company
• 08:20 The Evolution Of The ICP
• 11:20 Swapping From Free To A Paid Model
• 13:10 Doing Facebook Advertising
• 16:55 The Importance Of Setting Up Processes For Growth
• 18:35 Making The Decision To Focus On Content Marketing
• 19:55 Content Promotion Strategies
• 21:45 Link Building Tactics
• 22:20 The Lead Estimator Tool
• 24:00 Lead Qualification Processes
• 27:30 Leveraging The Albacross Tool For Personalization
• 29:20 Insights About Page Usage And Segmentation
• 31:20 Hard Lesson: Proper Planning For Lead Growth
• 32:50 Exciting Things Coming Next
• 34:45 Lightning Questions