Meet Jason Bay, the Chief Revenue Officer at Blissful Prospecting, where they help sales teams remove the mystery of what to say in their outbound calls and emails.

In today's episode, you'll learn how Jason does not believe that prospecting is just a numbers game or that it has to suck.
You'll hear about the outbound strategy that he created to become a sought after resource for SaaS teams and the critical cross-department strategies to streamline messaging and communication.

Then you'll learn Jason's REPLY method and hear how he breaks down some examples of good and bad outbound campaigns to showcase how you can effectively write campaigns for response rates. And finally, you'll hear about the key KPI benchmarks you should always shoot for.

This episode is a little bit longer because is FULL of examples and actionable information. Enjoy!

Notes:

• 03:30 Growing Outbound Sales
• 07:15 The Three Buckets Of Outbound For SaaS
• 12:00 The Problems In Cross Department Communication In SaaS
• 16:00 Two Practical Ways to Improve Cross Department Communication
• 19:00 The Right Mindset For An Outbound Campaign
• 20:10 A Framework For Approaching Messaging: The REPLY Method
• 22:00 The Balance Between Automation and Customization
• 23:50 A Testing Strategy
• 31:25 The Little Hack To Make Your Emails Shorter
• 34:00 Analysis Of A Bad Outreach Email Example
• 36:00 Analysis Of A Good Outreach Email Example
• 39:30 When To Choose Automation Vs Personalization
• 41:50 KPIs and Benchmarks
• 44:00 Lack of Empathy Is The biggest Missed Opportunity
• 44:55 2020 and Beyond: Outbound 3.0
• 46:50 Lightning Questions