How Caremerge Stands Out From The Competition Using Differentiation And B2B Facebook Advertising

Released Wednesday, 24th June 2020
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- 02:50 Providing Technology Solutions To The Senior Living Industry
- 05:10 Messaging Challenges When Product-market Fit Is On A Case-By-Case Basis
- 06:40 Using A Spear Fishing Strategy First Then Casting A Wider Net
- 08:20 Launching Quickly A Tool To Change The Negativity Going Around About Senior Living
- 11:10 Elevating The Customer's Voice By Position Customers As The Thought Leaders  
- 12:20 Building A Culture With A Consistent Message To The Team On Where The Focus Is
- 14:00 Moving Fast And Putting The Clients First
- 16:15 Testing Things And Validating Hypothesis in B2B Facebook Advertising
- 18:40 Move Quickly, Test Things To Validate It Then Automate
- 20:00 Creating And Testing 30 Different Creatives
- 21:50 Best Advice For Someone Starting With B2B Facebook Advertising
- 23:20 Test, Test, Test As Much As You Can To Get Data Points
- 24:35 Real Numbers Will Make You More Successful Than Vanity Metrics
- 26:25 Doing Things Differently And Differentiate Yourself
- 29:10 Moving Offline Rapport Building To Online Communication Platforms
- 30:25 Lightning Questions

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Episode Details

34m 55s

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