Meet John Bonini, the Director of Marketing at Databox, a software company making performance insights more accessible to everyone. In this podcast episode, we learn how they just broke the 1 million ARR mark and go deep into how they use things like content marketing, using specialized systems like polling of user generated content to create amazing articles that have created a wave of traffic to their website, referral marketing using partners, and how they've been able to bring a Hubspot style agency model into their business to really push their growth in a great way. We also talk about the focus that they had to do as a younger company and what it meant for the marketing department. The key lesson is how they learned to stayed focused, but also created innovation inside of marketing systems. You'll love the honesty and the openness about the bootstrap journey.

• 02:51 Access Deeper Performance Insights Quickly
• 04:03 The Initial Beachhead Market
• 05:31 Crossing the 1 Million ARR Mark
• 06:32 Week One, Day One: Rebrand and Reposition
• 08:43 The Value Of Talking With Customers
• 11:08 Testing When You Have Low Website Traffic
• 14:11 Content Creation Using Surveys
• 17:08 Adding Content With A Podcast
• 18:27 Long Term vs Short Term Marketing Strategies
• 19:56 Continually Disrupt Your Way Of Doing Things
• 20:51 Innovating In Referrals And Co-marketing
• 25:17 Referral Marketing Strategies
• 29:21 Marketing In 2018: Continue To (Re)Invent
• 32:50 Lightning Questions