Meet Keith Messick, the CMO at Dialpad, a business communications company. Previously, he served as the CMO at Lucidworks and also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors.

In this episode, you'll hear where Keith believes video and voice communication is headed in the modern B2B world and for modern companies. You'll learn how to win in a crowded marketplace with creativity and savvy, raising funds for marketing and its importance in today's age.

Then you'll find out about the lessons learned by Keith during his tenure at Dialpad and how he works to avoid making big mistakes. And finally, you'll hear how SaaS marketing is changing and where it is headed in 2019.

Keith is very knowledgeable and has a wealth of experience, and it really comes to show in this episode, enjoy!

Notes:

• 02:55 The Big Opportunity and Challenge for Enterprise Communications
  In The Cloud
• 06:15 The Disappearance Of The Desk Phone
• 08:30 How To Stand Out In a Crowded Marketplace
• 11:20 Being More Creative Than Competitors: The Billboard Case
• 14:22 That Ridiculous Hold Music Everyone Still Remembers
• 16:40 Raising Money vs Bootstrapping
• 21:45 Artificial Intelligence And Smarter Calls
• 25:20 Creating Unique Experiences On High-value Calls With Voice
  intelligence
• 28:10 Lessons Learned: Managing Interpersonal Boundaries And
  Communications
• 33:20 Marketing Is Changing: Nothing Is Forever And You Need To Adapt
• 36:25 Lightning Questions