Meet Carolyn Mumby the CEO of Eledecks which helps HR managers get their life back by decentralizing HR and enabling managers across the business. Carolyn founded it in 2004 and pivoted in 2016 to a SaaS model for customers to contract with via subscriptions.

On this episode, you'll hear how Eledecks had to find a distribution channel when first starting out and how they did that by finding value added resellers or VARs and how they can be an insanely powerful marketing channel to lean on early. You'll learn how webinars and micro funnels will scale the referral process up and how you can implement them as well, how social proof may change the way businesses connect online and also about Carolyn and Eledecks' biggest marketing win after 14 years of running an online company. Carolyn is a regular listener of the SaaS breakthrough show and we discuss her favorite episode and what she has been implementing from it.

It's an amazing, amazing episode.

Show Notes:

• 02:33 Starting a Lifetime Ago
• 04:01 Helpline Pains and Customer Centric Growth
• 06:50 Growing With Value Added Resellers
• 09:38 Big Lesson Learned About Growth Through VARs
• 11:30 GDPR Gives A Break
• 13:42 Attracting and Incentivizing VARs
• 17:30 Helping and Controlling How VARs Sell Using Micro Sites
• 19:32 The Webinars' Strategy Learned Here On a Past Episode
• 23:48 KPIs, Asking The Tough Questions and Gamification
• 28:01 Developing The Buying Process For The Customer
• 28:40 Everyone On The Team Is Responsible For Marketing
• 29:33 Marketing Changes Coming Up: Social Proof
• 34:11 Lightning Questions