Meet Michael Brown the CEO and founder of nDash, a content creation platform backed by the world's top writers.

In this episode, you'll hear how nDash evolved from Mike's freelancing business to a thriving SaaS company.
You'll learn about the priority process of marketing to users and consumers at the same time, even when bootstrapped, the referral strategies that attracted great writers to the nDash writing team and the marketing language required to attract the right agencies and businesses.

And finally, you'll learn what's next for nDash looking into 2020. Enjoy!

Notes:

• 02:45 Helping Agencies And Companies Scale The Written Content Creation Process
• 03:45 Pivoting From Agency To SaaS
• 04:30 Leveraging Early Business' Data To Find The Right Direction To Launch The SaaS
• 05:45 Knowing The Use Case You're Going After
• 08:15 Marketing To Writers By Creating a Platform That Empowers Them More Than Elsewhere
• 11:15 Creating Education Content To Help Users As They Signed Up
• 13:20 Adding a Referral System As Part of The MVP
• 15:00 Marketing To Agencies Using The HubSpot Ecosystem And LinkedIn
• 19:55 Should Be Paying Very Little For Software But Paying a Lot For Content
• 21:45 Writing Strategies: Author Authority And Answering Audience's Questions
• 26:50 Product Emails Personalized To User Activity On The Platform
• 29:40 Hard Lessons: Launching a MVP Way Too Robust
• 32:20 Next: Getting a Little Bit More Data-driven On The Marketing Side
• 35:00 Lightning Questions