Meet Agata Krzysztofik, Head of Marketing of Piktochart which is on a mission to empower people to tell great visual stories that stick. Agata is a startup mentor and a marketing leader with 10 plus years of experience in developing and executing growth strategies at companies like Google, Groove, and SIM scale.

In this episode, you'll hear about Piktochart's mission around visual storytelling and what that actually means for marketers. You'll learn the step-by-step process to create storytelling through video and how SaaS companies can tell more engaging stories.

You'll also learn how to implement the OKR framework, advertising platform secrets for video, and finally, what you can learn from Piktochart's mistakes in 2019 and why failures are so important for your growth. Enjoy!

Show Notes:

• 03:15 Helping People Communicate Their Stories With The Help Of Visual Formats
• 07:00 Building A Tool Where People Can Actually Do Graphic Design On Their Own
• 10:40 The Short And Long Term Demand Spikes Caused By The COVID-19 Crisis
• 13:05 Joining A Company With A Very Strong Culture And Understand Product Market Fit
• 16:35 The Two Aspects Crucial Right Now When Investing In SEO
• 18:35 Implementing The OKR Framework In A New Company
• 21:30 Visual Storytelling: Our Brains Are Really Good At Remembering Visuals
• 25:35 How SaaS Can Tell More Engaging Stories
• 29:00 The Elements You Must Have In A Video So That It Works
• 32:25 Planning The Video For Each Different Platform
• 33:55 New Tool Coming Soon To Make Targeted Video Content For Different Social Media
• 38:05 The Things That Fail Help Us Become Stronger And Learn Based On Our Own Mistakes
• 42:05 Make Sure To Leverage What You Already Have Before Trying Something New
• 42:55 The Challenges Ahead For SaaS Marketers
• 47:00 Lightning Questions