Meet Patrick Campbell, the Co-Founder and CEO of ProfitWell, the industry-standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over ten thousand subscription companies.

In this episode, you'll learn about what every SaaS business needs to know about pricing, why pricing can be over complicated and the warning signs that you need to know to put more emphasis on it early. You'll hear about both the tactical and strategic elements to cure churn, running content like a media company for massive results and finally how to find that leverage in your team for maximum velocity. You're going to absolutely love this episode, lots of valuable tips, strategies and ideas.

Notes:

• 03:30 Helping With The Hard Parts of Subscription Growth
• 04:35 It's About The Quickest Path to Learn Product Market Fit
• 08:40 Putting Together a Framework to Help People With Pricing
• 11:50 Monetization Is More Than Just The Number
• 15:05 Tactical Bits and Strategic Bits of Churn Reduction
• 19:45 SaaS Are Not Talking To Customers Enough
• 22:00 A Framework For Content Marketing
• 25:25 Leveraging Content
• 26:30 The Network Effects
• 28:30 Fighting Shiny Strategy Syndrome With Quarterly Sprint Cycles
• 31:15 Hard Lesson: Getting The People "In The Right Place"
• 34:10 Next: Launching The Network
• 36:30 Lightning Questions