In this episode, you'll hear how Rippling is becoming the Salesforce of HR operations and the lessons that Matt learned and brought from Zenefits to Rippling.

You'll learn about creating messaging for a wide product that works for any business and Matt's strategy to do that, the process behind their creative campaigns, and how to come up with something truly unique for a new marketing experiment.

And finally, you'll hear about the core cultural DNA you need your company to have to push yourself to experiment faster and fail more often. An incredible episode, enjoy!

Notes:

- 03:00 First Way For Businesses To Manage And Automate Everything That Touches The Employee

- 06:00 Lessons Learned At Previous Fast-Growing SaaS

- 07:55 The Mistake Of Having A Growth-at-all-cost Attitude

- 10:15 A Stack Ranking System To Decide Where To Put Your Focus

- 13:00 Finding The Message That Works When You Have A Product That Is Everything To Everyone

- 18:10 Using The Language Each Audience Uses

- 18:55 The Process To Come Up With Creative Campaigns That Cause Abnormal Growth

- 22:45 The Pizza Box And The Billboard Campaign

- 28:05 Using Creativity To Get An Interview For A Job With Google

- 30:00 KPIs For Creative Campaigns

- 33:10 Having An Organization That Is Able To Adapt On The Fly And Move At Lightning Speed

- 38:05 Lightning Questions