Meet Pia Riquelme, the Head of Global Marketing at Talkpush, the first Conversational Recruitment Platform for high-volume hiring companies.

In this episode, you'll hear how Talkpush found their perfect product-market fit with enterprise volume hiring companies. We don't often have in the podcast the bigger companies that are doing enterprise sales, so this is an interesting new conversation. You'll learn the brand questions you need your team to review when looking at strategic branding and brand positioning, how you craft thought leadership and a strategic brand position for long term sales cycles, what that actually means, what it looks like for their dedicated ABM team and the constant organization they create to nurture enterprise clients. And finally, you'll hear about how small events can become global thought leadership growth hacks. Enjoy!

Notes:

• 03:00 Using AI Powered Bots to Automate Screening on High Volume
  Recruitment
• 06:50 Coming in to Help With Branding and Messaging
• 08:50 The Internal Benefits of Having a Brand Message Unified
• 10:12 Words Are Really Nice But You Have to Deliver Value
• 12:30 The Importance of the Research Phase With Bigger Enterprise
  Clients
• 15:00 Adding Value to Every Single Decision Maker
• 16:15 Case Studies: Tell the Story Behind the Numbers
• 18:15 The Recruitment Hacker Series
• 20:00 Creating an Event Manual for Worldwide Events
• 23:00 Product Feedback From an Advisory Board with Current Customer
• 24:00 Using PR to Strengthen Brand Perception
• 27:40 Bootstrapping: Decisions Have to Be Very Data-Oriented
• 30:30 The Balance Between Taking Chances and Pulling Back
• 31:55 Making Recruitment More Conversational and Easier for Everyone
• 34:20 Lightning Questions