Meet Ronii Bartles, the Director of Marketing at VROOMRes where she leads overall branding, marketing planning, and strategy. Her strong background in consumer behavior research gives VROOMRes an edge on understanding its customers to meet organizational goals.

In this episode, you'll learn about the critical things that you need to think about when starting an early stage SaaS company in a crowded and competitive marketplace and the long term and the marketing choices VROOMRes had to make. You'll hear about the SEO strategies that have produced direct ROI to their business and how they are using Instagram to reach a unique customer persona for their business, outside of their primary persona, to generate MQL's. Finally, you'll find out about the really exciting things coming up for this company in the next few months. Ronii brought a ton of great energy and enthusiasm and we go through a ton of great information. It's a really cool conversation to hear!

Notes

• 03:12 Joining From The Start
• 04:53 Founder's Vision: Marketing From Day One
• 06:08 Classic Mistake: Software Developing Takes Longer Than Expected
• 07:24 First Step: Early Conversations With Customers
• 09:12 Early On Strategy: Heavy Content Creation Based On SEO
• 10:50 Finding Out About The Name Problem
• 11:47 Research for Rebranding
• 14:09 Finding The New Name
• 16:08 Seeing Results From SEO
• 18:11 The SEO Strategy
• 21:01 The Instagram B2B Strategy
• 23:52 KPIs
• 27:35 Biggest Win: Proving Branding Message
• 29:20 The Power of Focusing on One CTA
• 30:23 Coming Soon in 2018
• 32:16 The Numbers So Far
• 33:13 Lightning Round Questions