Today Shira interviews Mike Sadowski from Brand 24, a SaaS company born and raised in Poland - with no US entity.

Michal is the Founder & CEO at Brand24, a social listening tool used by over 1000 customers across 40 countries. He's a mentor at Startup Weekend & Founder Institute and the author of "Social Media Revolution", a bestselling book. Awarded with a "Best Co-Founder" prize in The Next Web Startup Awards 2013. Web Summit Conference 2013 People's Stage winner. In his spare time he is a guitar player in a rock band called Band24.

We talk about how humor can go viral when you least expect it, and how the PR channels you were expecting a lot from don't always pan out.

You can find out more about Michal at:
https://www.linkedin.com/in/michalsadowski1

Find out more about Hunter & Bard (the show sponsor) at:
https://www.hunterandbard.com/

And Shira Abel at:
https://www.linkedin.com/in/shiraabel

Thank you for listening! If you'd like to be interviewed on the show - just ping Shira in one of the many profiles she has online.