Episode from the podcastSaaS Interviews with CEOs, Startups, Founders

EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric

Released Wednesday, 28th September 2016
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Nathan Putnam, an entrepreneur who’s currently working on a company called Monumetric. Their focus?—help people unlock the earning potential behind online content through data analysis and optimization strategies. As Nathan says, “What we do is not magic. It’s science.”
Famous Five:
  • Favorite Book? – Start with Why, Reality Check, Leaders Eat Last
  • What CEO do you follow? – Brian O’Kelley
  • Favorite online tool? — Slack


  • Do you get 8 hours of sleep?— “No. Not close”
  • If you could let your 20 year old self know one thing, what would it be? – “Look stop listening to music as entertainment. Remember, whatever you put in your brain, that's what's going to come out”


Time Stamped Show Notes:
  • 01:40 – Nathan introduces Nathan Putnam to the show
  • 02:27 – Monumetric functions
  • 03:44 – Current number of publisher partnerships
  • 04:05 – Why people use Monumetric and not Google Analytics or AdSense
    • 04:29 – Second price auction
    • 04:58 – “Google is our best partner but also our greatest competition”
  • 06:55 – Business was founded in 2014
    • 07:07 – Started entrepreneurship in 2012
  • 08:23 – Total revenue in 2014
    • 08:40 – Got a few good publishers
    • 09:18 – Sixsistersstuff.com
    • 09:44 – Driving customers acquisition
    • 10:20 – Monetize traffic
  • 11:10 – Biggest costs
  • 11:38 – Number of buyers and advertisers
    • 11:43 – Six top-tier providers
  • 12: 36 – The publisher on the six sisters’ site
    • 13:04 – Integrated with 5 largest agencies
    • 13:30 – Percentage that goes back to the seller
  • 14:20 – In 2015, total amount of ads spend that went through the platform
    • 14:35 – Cost structure of revenue
  • 14:50 – Social or website traffic
    • 15:19 – Disenchanted with agency’s space
    • 15:45 – Use it in a way that reinforces the platform’s model
    • 16:46 – “What you can monetize is what you own”
  • 17:05 – Self-funded or boot strap
    • 17:08 – Bootstrap
    • 17:04 – Current team size
  • 17:35 – Connect with Nathan thru his LinkedIn
  • 19:20 – The Famous Five


3 Key Points:
  • Utilize your platform to maximize its full potential.
  • Build honest and genuine relationships.
  • Always seek the opportunity.


Resources Mentioned:
  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • LinkedIn – Nathan linkedin
  • Show Notes provided by Mallard Creatives

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Episode Details

Length
22m 35s
Explicit
No
Episode Type
Full

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