Josh Ledgard, co-founder of KickoffLabs to The Top. KickoffLabs is a viral lead generation platform with amazing landing pages, lead capture forms, and e-mail marketing rolled into one seamless package.

Famous Five:

• Favorite Book? – The 4-Hour Workweek
• What CEO do you follow? – Elon Musk
• Favorite online tool? — https://www.helpscout.net/Help Scout

• Do you get 8 hours of sleep?— Yes
• If you could let your 20 year old self know one thing, what would it be? – “Working smart is way more important than working hard”

Time Stamped Show Notes:

• 01:40 – Nathan introduces Josh to the show
• 02:03 – What KickoffLabs does differently and how it makes money
• • 02:15 – Engage customer as a form of marketing
  • 02:43 – Online advertising
• 03:12 – KickoffLabs is a SaaS business
• • 03:58 – Pricing plan
• 04:20 – Customer churn for HeYo
• 04:40 – Josh’s monthly churn rate
• • 05:10 – How to mitigate churn rate
• 06:00 – Paid acquisition
• • 06:08 – Types of paid acquisition
• 06:48 – Monthly spent on blog content promotion
• 07:18 – Bootstrap or fund raised?
• • 07:23 – Bootstraped since 5 years ago
• 07:45 – How did Josh get into the business
• • 08:00 – Josh and his co-founder’s ideas
  • 09:02 – Promoting 6 ideas
• 09:49 – Total number of paying customers
• • 10:25 – Monthly revenue
• 10:49 – First year revenue
• 11:50 – 2015 revenue
• 12:07 – Goal for 2016
• • 12:21 – Adding 30% to annual revenue
• 12:43 – Lifetime value
• 13:14 – What are you willing to spend as a CEO for an acquisition?
• 14:10 – Total value per new customer
• 15:01 – Total team size
• • 15:10 – 100% remote
• 15:32 – Long-term goal for the business’
• 16:20 – “Will you take a million dollar deal?”
• 16:47 – Ownership percentage
• 17:42 – Connect with Josh thru his Twitter and you can send him an email at [email protected]
• 19:58 – The Famous Five

3 Key Points:

• Evaluate your progress and study your growth.
• If you want to start with a business – explore on different ideas.
• Be a goal-oriented person.

Resources Mentioned:

• Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
• Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks – The site Nathan uses to manage his invoices and accounts.
• Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• @joshaledgard – Josh’s twitter handle
• Show Notes provided by Mallard Creatives