EP 460: One Man Agency Does $500k Recommending Health Plans with Michael Chapman

Mike Chapman, an author, speaker and subject-matter expert for both healthcare and insurance matters. Listen as Mike talks about helping self-employed and small business owners take control of their health.
Famous Five:

• Favorite Book? – Approach
• What CEO do you follow? – N/A

• Favorite online tool? — Acuity
• Do you get 8 hours of sleep?— No
• If you could let your 20-year old self know one thing, what would it be? – “Make the leap—start a business earlier.”

Time Stamped Show Notes:

• 01:40 – Nathan introduces Mike  to the show
• 02:10 – Why people should listen to Mike?
• • 02:25 – “There are so many basic things that people can do that will save money and provide better options for healthcare”
• 02:37 – Mike is a consultant for small businesses and individuals. He’s also a broker
• 03:13 – Total revenue in 2015 is under $ 1 million
• 03:38 – Sometimes, Mike will hire people, depending on the season
• 04:04 – Average annual net profit
• 04:45 – Mike has been in the business for 15 years
• 04:54 – First year revenue
• 05:20 – Mike is a marketing guy
• • 05:34 – Mike used to do SEO for insurance
• 06:13 – Goal for 2016 revenue
• 06:36 – How Mike gets paid
• • 07:01 – Mike gets paid directly from his recommendation

• 07:43 – Mike recommends Nathan alternatives for healthcare providers
• • 07:54 – Consider a small group plan or business plan
  • 08:24 – A short term plan can get coverage for you

• • 08:50 – Why do you get penalize for not having health plan?
  • 08:53 – Part of Obamacare
• 10:02 – Mike would get 3% - 6% per plan
• 10:47 – September expenses
• • 11:00 – Marketing expenses
• 11:30 – Mike had signed-up hundreds to thousands of people
• 11:40 – Mike is based in Texas
• 11:58 – Mike does speaking to increase his network
• • 12:03 – Email and web marketing
• 12:20 – Mike has about 6,000 subscribers
• 12:40 – Connect with Mike through his Facebook and website
• 14:50 – The Famous Five

3 Key Points:

• You can save money and have better healthcare—it just takes planning and discipline.
• Entrepreneurship is the avenue to fulfilment.
• You can hit two birds with one stone – maximize your resources and network.

Resources Mentioned:

• Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
• Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks – The site Nathan uses to manage his invoices and accounts.
• Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• Assistant.to – The site Nathan uses to book meetings with one email.
• Facebook – Mike’s Facebook account
• TheMedicalInsuranceExchange.com – Mike’s website
• Show Notes provided by Mallard Creatives