In this episode, I hosted Luke Diaz, Director of Customer Success at AppZen.Luke is passionate about building and leading high-performance customer-success orgs.We explored strategies for achieving best-in-class gross and net retention, empha

S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified

Sep 7th, 2023 42m 45s

In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement.Phil has spent over a decade working in SaaS in various roles.Phil talks about his responsibility as a sales enablement leader at Notif

S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse

Jul 26th, 2023 41m 25s

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. With over 14 years of experience, Abby is a specialist in strategic product positioning and value-d

S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain

Jun 13th, 2023 49m 48s

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wa

S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari

May 31st, 2023 27m 15s

In this episode, I hosted Semir Jahic who is a Global Expansion Leader at Clari. He is also an LP at Stage 2 Capital.Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its

S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai

May 23rd, 2023 28m 48s

In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage.Aditi talks about the story behind building Locale and how over time they decided to pivot their original product.She also shares how they

S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo

May 8th, 2023 40m 57s

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more

S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)

Apr 17th, 2023 1h

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee. I spoke to Vikram about marketi

S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee

Jul 26th, 2022 27m 30s

In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee.As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone who wants to get into this role.From her ex

S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto

Jun 28th, 2022 34m 8s

In this episode, we hosted Girish Redekar, Cofounder at Sprinto to talk about the importance of security and compliances for SaaS startups whether you're selling to other startups or SMBs or enterprise companies.Girish is a second time founde

S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks

Jun 6th, 2022 41m 42s

We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode. Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, and now at Springworks. Springworks is one of

S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason

Mar 8th, 2022 26m 37s

We hosted Kausambi Manjita, Founder & CEO at Mason, in this episode. She was a guest on the S4E5 of the show previously.Mason is the no-code automation engine - made for commerce. In the episode, Kaus talks about tapping on the no-code wave f

S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io

Jan 12th, 2022 26m 22s

In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth.Toplyne helps sales teams at product-led companies convert their freemium users!Prior to this, Ruchin was with Sequoia overlooking the growt

S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai

Dec 9th, 2021 33m 14s

In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.We start with discussing how B2B marketing has changed over the years, and how the change has affected data captu

S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai

Oct 15th, 2021 38m 43s

In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo.Insent.ai is Arjun's second exit. He exited his first company, Profoundis, to

S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel

Sep 13th, 2021 39m 2s

In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling.Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel.We start by talki

S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy

Aug 24th, 2021 26m 37s

In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy.Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001.In 2011, he cofounded Gainsight (previously JBara

S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon

Aug 10th, 2021 29m 24s

In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.We discuss how a SaaS company can enter the enterprise segment and what are the best

S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee

Jul 8th, 2021 24m 55s

In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world. Arundhati made the shift from Sales to Customer Success at Chargebee and is now lead

S4E10 - Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at Tact.ai

Apr 26th, 2021 37m 58s

In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy.Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year tr

S4E9 - How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier

Apr 14th, 2021 24m 36s

In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams.Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B mark

S4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.io

Apr 6th, 2021 27m 4s

In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution.Dreamdata.io is a B2B revenue attribution platform.We discussed how Steffen started Dreamdata and what piqued the idea in his mind.

S4E7 - Customer Success 101 ft. Sandhya Tomer, Director of Customer Success at Whatfix

Mar 18th, 2021 19m 18s

In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success.She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes tha

S4E6 - Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at Finly.io

Mar 4th, 2021 21m 46s

In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.ioFinly simplifies accounts payables for businesses.Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly.Ve

S4E5 - Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric

Feb 24th, 2021 41m 29s

In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric.Kubric is an AI-driven automation tool for designers and marketers.How did she start Kubric? How did they hire their first few people?