Welcome to the first episode of Season 3 of the podcast!
In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy.
Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018).
Check out the GTM Playbook by Yoni - https://learn.g2.com/go-to-market-playbook
Product Marketing Personas - https://festival.productmarketingalliance.com/talks/the-5-key-product-marketing-personas-behind-an-award-winning-go-to-market-team/
Connect with Yoni - https://www.linkedin.com/in/yonisolomon/
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